Of Power and Piety: An Inquisition into The Roman Catholic Church Essa

Religion is thought to give solace to the deepest piece of a human: the spirit. In any case, what happens when religion looks to exceed its legitimate limits and endeavors to control people all things considered, as opposed to elevate them from inside. Such is the flaw of the biggest strict association on Earth: The Roman Catholic Church. From the beginning of time, the Catholic Church has been among the most notorious of confidence bunches because of its evident victory for outright strength over the brains, bodies, and spirits of mankind. The Roman Catholic Church has and keeps on assuming a negative job on the planet concerning the fields of science, legislative issues, and culture, sabotaging the personal satisfaction for followers and heathens the same. The Church has and keeps on hindering humanity’s journey for information and flourishing through its suppression of science. Too, it has been associated with among the most scandalous occasions since the beginning. At last , the Church has made its explicit that it looks to turn around the hands of time worth regard to dynamic social change through tis proclaiming of its antiquated mentalities on contemporary social issues. The Roman Catholic Church has since the beginning, blocked logical disclosure, which in this manner weakened humanity’s progress towards better comprehension of and flourishing on the planet. Being the most â€Å"catholic† of the world’s religions, the congregation has employed an uncanny hold over the hearts and brains of a huge part of mankind; this was its wellspring of intensity. To guarantee that this force could never be lost, the congregation needed to speak to all resources of the human condition, including those of pondering and reason. To this end, the congregation just endured clarifications of the operations of the universe that w... ...578d3124b4%40sessionmgr11&bdata=Jmxhbmc9ZW4tY2Emc2l0ZT1wb3YtY2Fu# db=p3h&AN=1639206 Robinson, B.A. The job of the Roman Catholic Church in the Shoah (Nazi Holocaust). strict tolerance.org. Recovered from http://www.religioustolerance.org/vat_hol12.htm The Decline of the Church Authority.†. Albalagh Retrieved from http://www.albalagh.net/kids/history/church_decline.shtml Dickson White, Andrew. A History of the Warfare of Science with Theology in The Christian world. University of Michigan Center for the Study of Complex Systems. Recovered from http://cscs.umich.edu/~crshalizi/White/ Hawkes, Charles, and Jennifer Watt. What Makes us Human. Pictures of society: prologue to human studies, brain research, and human science. Toronto. McGraw-Hill Ryerson, 2001. Pg39.

William Faulkners A Rose for Emily is a Gothic Horror Tale :: A Rose For Emily, William Faulkner

William Faulkner is broadly viewed as one of the incomparable American creators of the twentieth century. In spite of the fact that his most prominent works are related to a specific area and time (Mississippi in the late nineteenth and mid twentieth hundreds of years), the subjects he investigates are all inclusive. He was additionally an amazingly cultivated author from a specialized perspective. Books, for example, The Sound and the Fury and Absalom, Absalom! highlight striking experimentation with shifts in time and story. A few of his short stories are top picks of anthologists, including A Rose for Emily. This weird story of adoration, fixation, and demise is a most loved among the two perusers and pundits. The storyteller, representing the town of Jefferson in Faulkner's anecdotal Yoknapatawpha County, Mississippi, recounts to a progression of tales about the town's withdrawn old maid, Miss Emily Grierson. The narratives develop to an abhorrent disclosure after Miss Emily's me morial service. She evidently harmed her sweetheart, Homer Barron, and saved his carcass in a storage room for more than forty years. It is a typical basic adage to state that a story exists on numerous levels. For the situation of A Rose for Emily, this is reality. Pundit Frank A. More diminutive, in a paper distributed in Notes on Mississippi Writers in regards to the sequence of the story, composes that A Rose for Emily has been perused differently as . . .a Gothic loathsomeness story, an examination in unusual brain science, a moral story of the relations among North and South, a reflection on the idea of time, and a disaster with Emily as a kind of unfortunate courageous woman. These different translations fill in as a decent beginning stage for conversation of the story. The Gothic awfulness story is an abstract structure going back to 1764 with the principal novel related to the class, Horace Walpole's The Castle of Ontralto. Gothicism includes a climate of fear and fear: desolate manors or houses, evil characters, and unexplained wonders. Gothic books and stories additionally regularly incorporate unnatural mixes of sex and passing. In a talk to understudies recorded by Frederick L. Gwynn and Joseph L. Blotner in Faulkner in the University: Class Conferences at the University of Virginia 1957-1958, Faulkner himself guaranteed that A Rose for Emily is a phantom story. indeed, Faulkner is considered by numerous individuals to be the ancestor of a sub-type, the Southern gothic. The Southern gothic style joins the components of exemplary Gothicism with specific Southern originals (the hermitic old maid, for instance) and places them in a Southern milieu.

Blog Archive Compensation Report Hong Kong Bound

Blog Archive Compensation Report Hong Kong Bound Top of mind for many candidates these days is the post-MBA job situation â€" what will the economy be like in three years time? While it is difficult to predict what will be, the trend for those who are graduating now has been to accept non-negotiable offers, consider other professional areas or move overseas? This morning, Canada’s Financial Post (“Downsized Bankers Flocking to Hong Kong”) reported that so many “recent graduates as well as seasoned financiers”    have  moved  to Hong Kong (recognizing that  large pools of investments are  available in Asia and far less available in North America)  that housing is becoming more expensive and dinner reservations are much  more difficult to secure. If you are interested in banking, you might begin to explore other locales other than Wall Street as an avenue toward launching your career.   Or, you might just be patient and wait to see what the future holds… Share ThisTweet Blogroll Compensation Report

The Strategy Of Lincoln Electric - 1287 Words

The strategy of Lincoln electric is known for its highly unique ideas for paying working according to the number of pieces they produced at works which means higher performance and productivity leads to higher pay roll. He believed in generating the best productivity and utilizing the company’s resources properly. A global organization is complex and has different task and requirement which needs different skills, education, experiences, knowledge and background. And that is why there is different kind of degree and education is available. Each major requires specific knowledge, like marketing, management accounting etc. the companies have segment in its organization also which divides the members into different groups each group have†¦show more content†¦Third is reciprocal interdependence, output of each depends on the input of others. Coordination and controls are need i n the organization to control and monitor the actives within the different groups. Like auditor, accounting, management, Financer etc. Budgets are created and monitor these helps the managers to decide which is required and what to valued the most. As a manufacture production company their main priority is their cost and customers satisfaction, but it can also produce the high levels of dysfunctional. In order to avoid interdependence the rule, budget is used, set of task, objectives used to accomplish the plans. The manager is the leaders to avoid such types of conflicts, and it’s the most appropriate way to avoid that conflict. Mangers can be the key to solve the conflicts and problems instead of avoiding them because avoiding can create more problems and make situation more complex. It also describe that organization socio-technical system, in which organization system need to be understood by all part of organization, what happen in one part of the organization can also e ffect the other part of the organizations. Organization is socio-technical systems and has both social and technical components. , social component includes the raw material, which is usually consisting of humans

Education Of Single Sex Schools And Co Education Schools

Education System in the UK Education is an important tool that is applied in the contemporary world to succeed, as it mitigates the challenges which are faced in life. The knowledge gained through education enables individuals’ potential to be optimally utilized owing to training of the human mind. This opens doors of opportunities enables individual to achieve better prospects in career growth. The education system generally and in the UK specifically is divided into four main parts, primary education, secondary education, further education and higher education. Schools in the UK are either single-sex school or mixed-sex school. Mixed-sex education, also known as co-education is a system of education where males and females are educated together. Whereas single-sex education was more common up to the 19th century and it is separating between boys and girls in schools. This essay will discuss the benefits and drawbacks of education in single sex schools and co-education school s. Single sex schools are common in faith schools as well as institutions that have the opinion that there are relate academic advantages. The majority of people believe that institutions that have single sexes are preferable, as boys are not in competition with one another due to the presence of girls. According to Jackson and Bisset (2005) Parents in a UK study were of the opinion that if there were no girls present, boys would concentrate and participate more in theirShow MoreRelatedMale and Female Segregated Education (Co-Ed Versus Single Sex School): Separate but Equal3125 Words   |  13 Pagespeople argue about why segregated education for males and females is a controversial issue. People argue about why they have to change the view of sharing the same classes. How does a co-educational school made students familiar with the real world despite the fact that the real world is aggregated? They think that gender is not as important as education itself, but researchers ha ve started to notice the difference in education when males and females are separated in school classes, and they have begunRead MoreSingle-Sex Schools Benefits974 Words   |  4 PagesSingle-sex school s benefits In some countries single-sex schools is not provided and against the law. In 2002, only a dozen schools were separating sexes and this research is according to the National Association for Single Sex Public Education. Many parents believe that placing their child in single-sex schools give them sexual freedom. Students in single-sex school benefit more than those in co-education. It improves the behaviour, performance of the students, although boys and girlsRead MoreThe Issue Of Public Single Sex Education Essay1407 Words   |  6 Pagespublic single-sex education has increased in the recent years as schools are piled with more pressure to increase their grades and keep teaching method fresh. It’s an old approach to the education but its gaining momentum in public schools as it has been the method in most private schools. According to the report by National Association for Single Sex Education, over two hundred public schools across the United States offer single-sex c lassrooms. Most public schools are venturing into single-sex educationRead MoreSingle Sex Classrooms Helps Increase Self Esteem973 Words   |  4 PagesSingle Sex Education is considered to be a teaching system that has been implemented in schools all over world, from long ago and little still today. That means that girls and boys are instructed in separate schools or classrooms. How does single-sex education benefits students? That is the question that some parents make themselves when their sons enter school. Researches demonstrate that single sex classrooms helps increase self esteem; offer an environment that students feel more confortable inRead MoreIs Co-Education a Good Way Out?1170 Words   |  5 PagesIs the co-education arrangement a good idea? Introduction: The ancient Greek philosopher, Plato, said that Co-education creates a feeling of comradeship. He advocated teaching of both the male and female sexes in the same institution without showing any discrimination in imparting education. In recent years, a growing number of parents are choosing to send their children to single sex school. Some parents don’t want their children to be in mixed-gender classrooms because at certain ages studentsRead MoreSingle-sexed or Mix-School Debate775 Words   |  3 Pagesis better for children studying at single sex-school or mixed sex-school? This is the most attracting question to parents when their children have the age of education or the age when they go to school. All parents want for their children the best thing in all life, want for their children things which they can’t do it, so many decision will take on one topic. Some people see that co-education is the best way of education, co-educational is a system of education boys and girls together. Boys and girlsRead MoreThe Disadvantages Of Co Ed Schools1402 Words   |  6 PagesBeing a freshman in college, I have attended co-ed schools all my life. It was more common to have a teacher and then a classroom mixed with boys and girls. I can admit it can be quite distracting to learn if it’s a boy in your classroom you like or even if your friends are in there too. Being in a co-ed classroom it was much and still hard for me to ask for help or even make a comment when it’s dealing with the male-dominated subject like math. You don’t want to seem dumb and don t want peopleRead MoreAll Girls and All Boys - Should Schools Educate One Gender? Essay example647 Words   |  3 PagesThe issue of single- sex education and mixed- sex education have occupied the minds of almost all the professors of the educational process all over the world for centuries. To deal with this issue, there must be many sayings and arguments. Also, other studies related, should be put in to consideration. There are many more opinions that support single-sex education, others support co-education. Most world countries are following the opinion that says that coeducation is better and more effective thanRead MoreSingle Sex Schools : Primary Schools946 Words   |  4 PagesSingle-sex schools, specifically primary schools, are more beneficial to students because they facilitate higher test scores, superior academic outcomes, and greater engagement in school activities. Parents and educators have debated since the early nineteenth century whether to educate students in single-sex or co-ed schools. Currents studies have shown that single-sex schools achieve higher in academic success. Students with higher academic success become adults with a brighter future that canRead MoreSchooling for All1221 Words   |  5 Pagesin the area of education has been the fight to make more single–sex schools available for students. Co-ed schooling has been the standard for educat ion that many children enjoy being in. Many argue however that changing schools to be single-sex is one of the best solutions to upgrade the education for children. However, a school that provides single-sex education is not automatically a better school than a coeducational one. Thus, when seeing the whole picture, single-sex education is the same, if

Analysis Of The Poem Carpathia - 1552 Words

â€Å"Carpathia†, a short story by the poet and memoirist Jesse Lee Kercheval. The short story was written for a segment in her book â€Å"Building Fiction†. The main plot is a fictional story about her parents in their honeymoon. The setting is in April 1912, when the titanic sank. Jesse Lee’s parents were on the Carpathia, a ship that picked up the Titanic survivors. It also focuses on the role of women in society. In her book â€Å"Building Fiction† she explains the differences between a short story and a novella, providing several examples including the short story â€Å"Carpathia†. In her writing, you could feel the bitter-sweetness of her parent’s experience. Specially, her mom. It also points out a big controversial issue in society, gender†¦show more content†¦Her father just stands there observing the water. Since 1852, a code of conduct was stablished to save women and children during a life threatening situation (â€Å"W omen and children first, is a code of conduct dating from 1852, whereby the lives of women and children were to be saved first in a life-threatening situation, typically abandoning ship, when survival resources such as lifeboats were limited†) This code of conduct was stablished after the British ship â€Å"HMS Birkenhead† sank in 1852. When this happened there was not enough lifeboats to save all the people on board, so they let women and children escape from sinking. This gave life to the code of conduct â€Å"Women and Children first†. However, this rule was born purely out of the soldier’s chivalry. Lee makes you picture the solidarity between women as well, she says (â€Å"The women of the Carpathia went to the women of the Titanic, wrapping them in their long warm furs. My mother left my father s side to go to them† pg.166). Previously she describes a cold environment, meaning these women were probably very cold and scared. Lee’s mom le aves her husband side to help other women. In the story, these women came from a life-threatening experience. Most of them lost people. Some children lost their parents, some women lost their husbands. Lee expresses these women’s feelings after having probably the worst experience of their lives (â€Å"The women went down on their knees on the deck and prayed,

Competitive Strategy for AAA Framework- MyAssignmenthelp.com

Question: Discuss about theCompetitive Strategy for AAA Framework. Answer: Introduction The business environment is experiencing changes brought about the globalization trend. The forces of globalization have brought organization, people, and economies and from different regions together to take full advantages of the opportunities across the world. However, while there have been positive aspects of the forces, there are also adverse effects such as the unforeseen challenges that were not there before. Therefore, companies are compelled to come up with strategies, and this necessitated for the formation of the global framework to aid the companies with the tools that can help them address these challenges and gain a competitive advantage in the international environment(Bond J. O'Byrne, 2014). As such, Ghemawat formulated a theory known as triangle theory for the companies to successfully manage the problem through adaptation, aggregation, and arbitrage. The report explores how the beverage and pharmaceutical industries firms have responded to the globalization forces through AAA framework(Ghemawat Hout, 2014). Pankaj Ghemawats AAA Framework The volatile nature of various factors such as economic and market dynamics has led to the designing of the global strategy to address the issues in the business environment. Many firms focused on formulating a strategy to deal with the uncertainties in the new markets. For the reason of many managers trying to devise the right global strategy, Pankaj Ghemawat formulated a framework to solve global challenges faced by these organizations. The AAA framework identified the approaches to business by international organizations namely Adaptation, Aggregation, and Arbitrage(Ghemawat, 2013). Adaptation is a global strategy used by the firms in the international environment where the entry strategies and the operations empathize on delivering a product or a service that has customized features preferred by the local population. An aggregation is an approach used by the organization by capitalizing on the advantages of the economies of scale. This is done by trying to replicate the achievements of the same its product and service in the home country. The management tries to market the product as a standardized product offering in the foreign country in the expectation that it will achieve the same market receptions. The third strategy in the framework is Arbitrage, and this is where the company employs a global strategy while still trying to distribute the production facilities in different locations across the globe. However, this relies on the competitive advantage that is unique to each location(Ghemawat, 2013). In general, many huge multinational corporations such as Coca-Cola that have a presence in many nations uses a combination of the above three strategies. What is important is the understanding of the three strategies and using them effectively depending on the situations(Krzywoszynska, 2015). However, many corporations face significant problem such as lack of capability to use the strategy simultaneously and delivering satisfactory results. Some of the challenges experienced include conflicts and inconsistency due to a different culture which the company has to deal with in the global business environment leading to difficulties in integration (Ghemawat, 2015; Krzywoszynska, 2015). AAA Framework for Global Strategy This section explores how companies from food and beverage and pharmaceutical apply the AAA framework in their global strategy. The primary focus is how the company has used the aspects of adaptation, aggregation, and arbitration in their global mission. Food and beverages enterprises and pharmaceuticals organization are some of the industries that have responded with the global forces of globalizations and has expanded in different regions to take full advantage of the opportunities in the markets(Morschett, et al., 2015). Besides, the sectors are very relevant in nations and global economies because they create many job opportunities irrespective of their level of development. To make their expansion strategies across different countries sustainable, these sectors have resorted to adopting the framework to achieve their growth strategy and strengthen their competitive advantage(Peng, 2013). For instance, the changes in the global environment have resulted for the companies to take various measures that use adaptation. For example, when venturing in the international context, the companies readjust their products and services and the management operations to make them conform to the local markets situations(Morschett, et al., 2015). For example, when Coca-Cola invest in African countries, their beverages follows to the choices, and the preferences of the local people based the culture. Besides, pharmaceutical and beverages industries in the world are creating the economies of scales across regions by establishing regional hubs and administrative centers while still using marketing strategies that apply to the regions through aggregation(Krzywoszynska, 2015). Arbitrage is another strategy that has been utilized for both food and beverage and pharmaceutical with international operations. The strategy is paramount as it enables the organization to take advantage of the price of products and the currency difference. This helps in making decisions what to do at a particular time to receive full benefits of the opportunity offered by the market(Steenkamp, 2017). For example, it helps in making a decision on the marketing activities to invest in and when to buy and sell to realize a profit. The AAA framework used by global companies is paramount in helping these organizations face the global business environment with certainty and confidence and successfully evaluate the demand and supply of their products and services and the prevailing market prices(Motohashi, 2015). In addition, it helps the industries understand the local markets and dominate others. However, the management must bear that each of the strategies will have a different scale o f effectiveness and relevance and therefore upon an assessment of the market, there is a need for the organization in the industry to decide which strategy to use or ignore (Peng, 2016; Ghemawat Hout, 2014). Mini-Case Studies Coca-Cola Krzywoszynska argues that Coca-Cola in a multinational firm which has an extensive presence in the world with operations in more than 200 nations. As such, the organization cannot ignore adaptation approach in its global strategy to respond to different cultural and local aspects. Therefore the companies produce beverages that have different tastes in different cultures. Besides, it responds to the environmental factors and cultural factors through packaging and advertising of their products to capture the global markets by adapting to them(Krzywoszynska, 2015). For example in Shenzhen, the company has a range of carbonated drinks and water which do not have western aspects but uses the local tastes, values, and attitudes. This is an indication that the company has modified the tastes and preferences of the flavors to match that of the local culture and preferences and this is the same for their branding strategies(Wheeler, 2016). The aggregation strategy has been used by the organization to expand its operation to many countries such as India. In some cases, the company has focused on acquiring the local favorite brands and in a bid to connect with the local consumers. For instance, the minute maid is one of the companys brands which was acquired in the 1960s; three decades later is acquired the1ndian cola and other juice smoothies decades later. The arbitrage strategy is also used because instead of producing the products in the U.S.; it has other plants in different countries across the regions(Wheeler, 2016). Nestl Global Nestl is also a case study used to understand how companies have responded to globalization forces using adaptation, aggregation and arbitration strategies in the market. Nestle expansion strategy like that of Coca-Cola has responded to the policies of globalization by providing products and packaging strategies that confirm to the local population taste and preferences across different regions. This is evident in its products like Bottled Water, Breakfast Cereals, Coffee, Dairy Products, and Food such as Hert and Maggi includes. For example, the different brand in the various countries such as U.S, UK, and France have different tastes and are packaged differently and the market strategies used are different (Ghemawat, 2015; Fischer, 2016). On the other hand, the company has successfully managed to globalize through the acquisition of local brands in the country which aimed at controlling domestic brands in the international markets. The marketing strategy adopted b these different countries are integrated into a marketing strategy which covers the generic brands. This is an indication of the aggregation strategy used by the company to have a presence in many countries leading to joint ventures and alliances with companies such as froneri and partnership between Nestl and Guthy-Renker. This makes the company has many central hubs in countries and regions to reduce the cost of production, and distributing the products to the market. The company also benefits from arbitrage strategy as it establishes many firms through the regions to avoid paying massive taxes and also benefits from countries subsidies(Black, 2016). Sun Pharmaceutical The other case study is Sun Pharmaceutical based in India and one of the biggest company in the world regarding pharmaceutical product production and distribution. The company also uses the adaptation, aggregation and arbitrage strategies in their global framework. To avail its products in other countries and establish a presence the company uses a range of changes that suits the local situations and the needs of the conditions and this has been the same for their chemical formula(Busfield, 2015). Besides, the competitive strategies and packaging are adapted to the local market and population needs and wants. The aggregation strategies have made them focus on the acquisition of other local facilities across the Asian countries. On the other hand, the arbitration strategy has been used by the organization effectively to set installations in the Asian countries to reduce the cost of operation and distribution. For example, the group has established many research and production faciliti es, and this has enabled it to reduce the cost of distribution and production in these regions (Ghemawat, 2015; Sahu, 2014). Pfizer Pharmaceutical Company Pfizer is another pharmaceutical company that uses aggregation, arbitration, and adaptation to expand to Latin America regions. The management of the company realized that to attract consumers from different countries, they must adapt to the local situations and this is evidence in their marketing strategy in the Latin America region. The company has analyzed and understood the local circumstances of the different countries such as socio-economic and regulatory environment to adapt to the marketing forces. Their strategy also has resulted to them using community programs to build their market to help people understand their health and respond to medical situations effectively(Busfield, 2015). The aggregation strategy has been employed in European countries where it has established the administrative center and satisfied the requirement to do business there. Just like other companies, the companies also seek to maximize the opportunities in the global environment and mostly tax laws in the country. For example, the company has taken another UK company known as AstraZeneca to benefit from various tax reliefs. For example, companies established in the country benefits from tax shelters, low taxation, and patented products fetch lower prices in the county. This is an example of how the company has benefited from expanding to other regions in Europe(Pennie, et al., 2015). Conclusion The AAA framework formulated by Ghemawat was designed to respond to the changes in the global business environment and especially globalization forces. The framework encompasses the adoption, aggregation, and arbitration which help the respond to various. Some of the prominent issues explore local preferences and tastes, an extension of central hubs across different countries and taking advantages of tax regulation in the various countries. Many industries use these strategies and specifically in the pharmaceutical and food and beverage industries as explored in the case studies. For the strategies to be effective and fruitful, the management must learn to balance them in the application in the different markets across the world. The companies analyzed namely Coca-Cola, Sun Pharmaceuticals, and Pfizer have applied these strategies to help them manage differences in the countries as part of the globalization strategy. This is because the forces of globalization have brought about chal lenges in the supply chain management, information system and therefore companies have responded to maintain the competitive advantages of the countries. References Black, E., 2016. Globalization of the Food Industry: Transnational Food Corporations, the Spread of Processed Food, and Their Implications for Food Security and Nutrition. s.l.:s.n. Bond, C. J. O'Byrne, D., 2014. Challenges and conceptions of globalization: An investigation into models of global change and their relationship with business practice. Cross Cultural Management, 21(1), pp. 23-38. Busfield, J., 2015. The globalization of the pharmaceutical industry. Globalisation And Health, Volume 10, pp. 127-138. Fischer, J., 2016. Markets, religion, regulation: Kosher, halal and Hindu vegetarianism in global perspective. Geoforum, Volume 69, pp. 67-70. Ghemawat, P., 2013. Redefining global strategy: Crossing borders in a world where differences still matter. s.l.:Harvard Business Press. Ghemawat, P., 2015. From International Business to Intranational Business. In Emerging Economies and Multinational Enterprises (pp. 5-28). Bingley, West Yorkshire: Emerald Group Publishing Limited. Ghemawat, P. Hout, T., 2014. Globalization, Capabilities, and Distance: Theory and a Case Study (of China). Globalization. Krzywoszynska, A., 2015. Wine is not Coca-Cola: marketization and taste in alternative food networks. Agriculture and human values, 32(3), pp. 491-503. Morschett, D., Schramm-Klein, H. Zentes, J., 2015. Strategic international management. London: Springer. Motohashi, K., 2015. Management Strategies for Global Businesses. In Global Business Strategy (pp. 21-40). s.l.:Springer Japan. Peng, M., 2013. Global strategy. s.l.:Cengage learning. Peng, M., 2016. Global business. Boston: Cengage learning. Pennie, W., Pickett, S., Wang, J. Wallace, O., 2015. An analysis of the attrition of drug candidates from four major pharmaceutical companies.. Nature reviews Drug discovery, 14(7), pp. 475-486. Sahu, S., 2014. Globalization, WTO, and the Indian pharmaceutical industry. Asian Affairs: An American Review, 41(4), pp. 172-202. Steenkamp, J., 2017. Global Brand Management. In Global Brand Strategy (pp. 181-208). s.l.:Palgrave Macmillan UK. Wheeler, A., 2016. Designing brand identity. Hoboken, New Jersey: John Wiley Sons.